Hello Guys, today I'm going to make for a 7th week review about media in the Philippines. Last week, I make a review about the print- ad of carbtrim. I saw a new commercial in the television and this is the commercial of the the snack product of Oishi, the "Crispy Patata"- baked potato snack. This commercial will be aired on August 2 featuring the one of the popular actress and comedienne named Alex Gonzaga and Ritz Charles Beltran (G Force members). Alex Gonzaga endorsed the snack product and she said there was something in this snack because of the crunchiness/crispiness.
Watch this commercial below:
In the situation in this commercial that when Alex eat this snack, Ritz dance with sound effect of cracking joint (
the action of joint manipulation
to produce a sharp cracking or popping sound). this cracking joint are similar to the sound of the crispiness of this snack product.
The propaganda technique of this commercial is "testimonial" and "wit and humor" because it endorse a product by a prominent person and this TV commercial has a great element of surprise that will make you laugh because of the comedienne. Th target audience is to all people like to eat snacks. It attracts attention because it's witty. It has an effective way to endorse this advertising because it shows the crispiness and delicious snack product (crispy patata). In terms of technicality, it has 2 actor and actress in this commercial with one venue. It is very clean and sharp. They use many lights to be more better. Different shots are used in this commercial.
That's all
Have a good day!
:)
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