AYYY... Goodbye Carlo! (Tender Juicy Hotdog TVC) :)

Hi Guys, I'm back hahaha! Today I'm going to make for my 9th week review about media. Last week, I make a review about the inspirational advertisement commercial of the product of CHUCKIE titled "Chuckie Buddy", for now, I'm going to search about advertisement here in the Philippines and I found this commercial titled "Goodbye Carlo", the Purefoods Tender Juicy Hotdog commercial. Do you remember this Ad? I choose this advertisement for my review because this because of the humorous and sweet story and they became popular and classic commercial. In this TVC is about a chubby little girl (Chantal Umali) who tried to get rid of her love for Tender Juicy hotdogs (product) in order to lose weight and impress her crush named Carlo (who was actually Patrick Garcia). But in the end, she chose her love for hotdogs and so she writes a goodbye in the diary for her beloved Carlo while she eats another piece of hotdog.

The line of the commercial:

"Dear Diary,

Carlo sat beside me today, he's so cute. Sabi niya I'm pretty kaya lang I'm fat. I eat too much kase eh. Mula ngayon, goodbye chocolates, goodbye spaghetti, goodbye hotdogs... aayyy...GOODBYE CARLO!"

TVC commercial of this product (Tender Juicy Hotdog):

Click here :) (WATCH THIS)

In this commercial shows a witty and simple yet entertaining commercial and It attracts attention of both children and adult. The technique that they use is "testimonial" and "wit and humor" because it endorse this advertisement in a prominent and popular person (Chantal Umali- child star of the 90's) and they use one actress and one venue (bedroom). They use "fade in and fade out", "panning", close shots and medium shots in the video. The font that they use is failed because at the end of this commercial, as you can see in the image below shows the wrong letter of "S" in the word of "years". It looks like the writing of the elementary students. They use cursive and non- cursive letters.

That's all whooooo :)

CHUCKIE BUDDY :')

Hello guys, today I'm going to make for the 8th week review about media. For now, I'm going to do a review about the television commercial of "CHUCKIE" ( drink beverage brand ) titled "Chuckie Buddy". This commercial has a inspirational, emotional and very touching because of the theme about mother and the child. It shows that the mother and the child are doing everything together such as wearing costumes and they act like in the fantasy character and etc. and this is their bonding together. Mother do their best to be happy and fun and they sacrificed a promising career to be with our children. When I watch this, I am very emotional (sad, happy, cry etc) because of my mother when we have a bonding together when I was a kid until now. She is my "HERO". I'm so happy and she is my number one mother of my life and I love her very much. 

"Mother's love is priceless".

This is the commercial of CHUCKIE:

Click here! Watch this :) 

This commercial has attracts attention because of the jingle that they use in this commercial, and it is very nice song.  The technique that they use is transfer or emotional appeal because it shows positive feelings and it shows love. I like the concept and the flow of the story.  In terms of technicality, it has 2 actor and actress in this commercial with many venues like subdivision, park and house. It shows creativity because of the costumes that they create. Different basic shots are used. 

Tagline -minsan lang sila bata, sabayan mo na. 

Slohan- chocolatey buddy.

That's all :)

Crispy Patata REVIEW

Hello Guys, today I'm going to make for a 7th week review about media in the Philippines. Last week, I make a review about the print- ad of carbtrim. I saw a new commercial in the television and this is the commercial of the the snack product of Oishi, the "Crispy Patata"- baked potato snack. This commercial will be aired on August 2 featuring the one of the popular actress and comedienne named Alex Gonzaga and Ritz Charles Beltran (G Force members). Alex Gonzaga endorsed the snack product and she said there was something in this snack because of the crunchiness/crispiness.

Watch this commercial below:

Crispy Patata Commercial :)

In the situation in this commercial that when Alex eat this snack, Ritz dance with sound effect of cracking joint (the action of joint manipulation to produce a sharp cracking or popping sound). this cracking joint are similar to the sound of the crispiness of this snack product. 

The propaganda technique of this commercial is "testimonial" and "wit and humor" because it endorse a product by a prominent person and this TV commercial has a great element of surprise that will make you laugh because of the comedienne. Th target audience is to all people like to eat snacks. It attracts attention because it's witty. It has an effective way to endorse this advertising because it shows the crispiness and delicious snack product (crispy patata). In terms of technicality, it has 2 actor and actress in this commercial with one venue. It is very clean and sharp. They use many lights to be more better. Different shots are used in this commercial.

That's all 

Have a good day! 

:)

SCENE: 

Print-ads (Carbtrim) burp!

Hello Guys! For now I make a review about print- ads in the Philippines. One of the print- ad that I choose is the product of "Carbtrim". Carbtrim (powdered tea) is a carb-blocking product in a refreshing iced tea drink. It says that these product block up to 66% of carbohydrate. It contains Phase 2 White Kidney Bean Extract which is clinically proven with 24 published/ research studies.

I think that the propaganda technique of these print-ad is "Fact and Figures Statistics" because it shows the results when you use or drink this product. One of the target audience is mostly women. It encourage you to buy this product because it is safe and clinically proven to prevent or eliminate of fats.

In terms of technicality, It shows one model and the product with splash of water. Pink is used in color background because I think it represent love and nurture. Pink is represent FEMINISM. It creates desire to make you believe you need it or want it. The design is very simple and it use software such as Adobe Photoshop or Illustrator.

That's all :)