Brand Commercial (FITA)

One of the humorous television commercial here in the Philippines is the “Fita” commercial titled “Kahilingan”. It was released October 2003. It shows the importance of giving and sharing to others. It shows the kindness of the man. It is popular this commercial ad to all Filipino people who they watch this because of the funny storyline. In the situation, a man sitting on a bench while eating “fita” (famous Filipino brand). After that, the man gives a little girl sitting on the same bench in a piece of biscuit. Then the old beggar sits beside on him and asks for a piece of biscuit but the man confuse because he have one piece of biscuit left and if he give a piece of biscuit or a half of biscuit. So he cuts into a half and he gives one half to the old beggar. After the old beggar eat a half biscuit, she transform to a beautiful fairy. The fairy told the man that in reward for being a kind person, he shall be granted any wish. The man asks for a red sports car and the fairy agrees for the man’s wish. So the red sports car drops out of the sky. The man shock because it is not a complete car, it was just a half car.

As what I noticed that the television commercial is very funny, famous because of its humor and nice commercial even though it's old. They follow the rules in creating television commercial. This is unrealistic because of the fairy and it is similar to the fiction cartoon animation, movies and so on. I thought that "what you give is what you get/receive". In Filipino daily life, some of the people are being so kind-hearted to others. In overall of this ad, it is classic, very simple, the different shots in this video is very clean, rule of thirds and so on. It thought and planned it because they can watch this to all people especially children. It caught their attention adding its humor resulted to a commercial.